19 Jan
Why We Buy: The Science of Shopping – Updated and Revised for the Internet, the consumer world, and beyond
- ISBN13: 9781416595243
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Retail products DescriptionRevolutionary guru Paco Underhill is back with a completely revised edition of his classic, best-seller on our minds constantly evolving consumer culture – full of fresh observations and important lessons from the tip of the Retail, which runs the world’s emerging markets. New equipment includes: • The latest trends in online retail – what retailers are doing and what they do wrong – and how almost all Internet retailers from Amazon to iTunes can significantly improve how it serves its customers. • A tour of the most innovative stores, malls and environments in retail around the world – almost all are emerging in countries where prosperity is new. A ski slope covered with huge draws buyers to a mall in Dubai, an uber luxury Sao Paolo store offers its customers personal shoppers and a shopping center in South Africa has a wave pool for Surf. The new Why We Buy is an essential guide. . . More>>
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